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The Shine Show

Jun 20, 2022

This week we're tackling the golden question….should you be using Facebook's new tech tool CAPI (AKA Conversation API) right now?

If you're anything like me, tech isn't your favorite cup of tea. It can be really intimidating trying to figure it all out, and it always feels like as soon as you’re on top of it all, Facebook surprises us all with new updates to decode. (Thaaaannnkkss #not).

But no need to decode alone. We’ll unpack everything you need to know in this week's episode of The Shine Show!

We've heard that Zucks has been sliding into your inboxes lately with some important updates on CAPI. 

First things first…. don't panic! 

Secondly…. What the heck is CAPI?

CAPI is causing quite the stir in the online marketing world right now. And so it should! 

Beyond the slightly uncomfortable change in tech levers & systems, CAPI is excellent news for all online course creators. In a nutshell, it's a game-changing tool that will improve your ads' overall performance and decrease the cost you pay per campaign. 

Love that for us!

So how exactly can you use CAPI and start amping up those ad results?

I'm lucky enough to have three of the smartest cyber cookies I know working on my team. Not only are they geniuses in tech, but they can also explain it in a way that doesn't sound like morse code!

This week on the show, Caroline, Amy & Hana take a deep dive into CAPI and give us the full rundown of the new updates, its impact on iOS updates, and how you can start benefiting from it today.

Grab a coffee (or something a little stronger if you need, no judgment here), set aside 17 minutes, and let's get techy!




PS: If you’re a committed online course launcher who wants to scale bigger and make more sales, The Launch Lounge is the place to be. Inside the membership, you’ll be first in the know with all the new tech updates, have access to all the education you need and access to industry experts who will personally coach you to 6-figure launches and beyond! Get on the waitlist here.